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We recommend setting up SLA and Working Hours and defining Routing before configuring tags.
Tags enable precise organization and automated assignment of tickets. They can carry various attributes and be used flexibly to control routing. They are created in the Settings → Skills & Routing section. Here they can be organized hierarchically to ensure structured classification.

Types of Tags

Tags are the basis for ticket categorization. They allow tickets to be classified according to different criteria. The following tags are distinguished: Skill Tags
These tags represent specific skills or fields of expertise such as Billing or Change. If they are stored with a staff member, tickets with these skill tags are automatically routed to the appropriate agents or teams.
General Tags
In addition to the skill tags that relate to the skills of employees, other tag categories are available. These tags allow for flexible structuring, labeling, and for use in automatic distribution:
General tags label tickets to support targeted internal workflows and processes:
  • Tags for processing notes, e.g. ‘Review required’ or ‘Release by boss’
  • Tags for service providers, e.g. ‘Service provider 1’, ‘Service provider 2’
  • Tags for further processing, e.g. synchronization error with Backend
For companies with different brands or multiple organizational units (e.g. network and sales unit), these tags can be used to categorize tickets accordingly.
With product tags, multiple products can be managed, e.g. SLP, RLM, and telecommunications, and tickets can thus be assigned to their respective products.
These tags label specific properties at the customer level, e.g. “VIP” or “Legal dunning procedure in progress”. Such tags help agents to immediately recognize important information or to specifically forward tickets from certain customers.
Similar to customer tags, these tags label specific properties at the contract level, e.g. “high outstanding claims” or “upselling potential”. These tags allow for categorization and forwarding based on contract-specific attributes.

Automatic Tag Assignment

We offer various detection methods to assign certain tags to incoming tickets. The configuration of these assignment rules is performed per tag. The following methods are available:
We utilize machine learning algorithms to automatically assign tags based on patterns and historical data. The AI learns autonomously and is further trained by manual changes made by the employee.ExampleTraining data for customer concerns about “Bank details”:
Tags are assigned based on ticket, customer, and/or contract attributes. Conditions can be linked arbitrarily.Operators and expected values
OperatorExpected data typeEffect
=string, number, or booleanChecks whether the data point exactly matches the specified value.
!=string, number, or booleanChecks whether the data point deviates from the specified value.
containsstringChecks whether the data point contains the specified text.
not containsstringChecks whether the data point does not contain the specified text.
inarrayChecks whether the data point is contained in the specified list of values.
not inarrayChecks whether the data point is not contained in the specified list of values.
> / >= / < / <=numberCompares the data point numerically with the specified value.
is nullnull or no valueChecks whether no value is present.
is not nullnull or no valueChecks whether a value is present.
contains RegExstringChecks whether the data point matches a regular expression.
ExampleLinking of conditions for customer concerns for marketing purposes:
Tags are assigned when both methods apply.ExampleHere tags are recognized when the AI training data applies, AND the customer’s message does not refer to cancellation or relocation:
Tags are assigned based on one of the two methods.ExampleHere tags are recognized when the AI training data applies, OR the customer’s message does not refer to cancellation or relocation. This assignment would probably apply for many cases:
Tags are assigned based on the entry channel of the ticket. If, for example, “Portal” and “Email” are set as the channel, the tag is recognized only for these two channels. Tickets with entry channel “Letter” are excluded from assignment here.
Analogous to “Channel”, tags are assigned based on the subchannel through which a ticket was received. Subchannels can be special email mailboxes, chatbots, or telephone lines.
Tags are exclusively assigned manually by the operator themselves.

Further Configuration Options

Additional settings enable even more precise control:
  • Visible / activated: these tags are automatically assigned and can be seen by every employee in the ticket
  • Not visible / deactivated: these tags are no longer automatically assigned and are only visible in already tagged tickets
  • Private / internal only: these tags are automatically assigned, but are only recognizable by employees with the “View Private Tags” permission
The complexity determines which tag should be considered definitive for evaluation purposes when multiple tags have been assigned to a ticket. The tag with the highest complexity (“Specialist Topic”) is used as the primary tag.
To prioritize tickets with certain tags, it may sometimes be necessary to adjust the routing priority. This enables the ticket processing process to be aligned with individual requirements. The higher the priority, the quicker the ticket will be assigned to an agent for the same deadline and can be processed preferentially.
Determines whether a tag is considered in the skill-matching logic in routing. If the routing relevance is deactivated, the tag is ignored in agent assignment — agents without this skill can still get tickets with this tag. This is useful for tags that are purely for categorization or internal labeling and are not meant to influence ticket distribution.
To verify whether the configured recognition of a tag is functioning correctly, test cases can be stored. After entering a ticket ID, the “Playback” button is pressed. The result of the test is displayed immediately below.
Tags for SpamIf a ticket is recognized as spam, it goes through no regular tag recognition. Instead, only the spam tags defined under Settings → Email → Spam Detection are set. Standard tags are not applied in this case.